In seven short years, Web Summit has grown from 400 attendees to over 70,000 attendees from more than 170 countries. No technology conference has ever grown so large so fast. Web Summit has become “Europe’s largest and most important technology marketplace”. An unrivalled global meeting place for the world’s most disruptive technology companies and those interested in how that disruption can transform their businesses and their lives.
As a developer, what’s the most useful thing you could learn from attending Web Summit?
This isn’t exclusive to Web Summit, but I’ve always found speaking to as many of the speakers as possible is helpful. There are a lot of opportunities where you can speak one-on-one with folks to get ideas and find the spark you might be looking for.
Test your pitch and refine it
Every time you explain to someone what your product does, look at their reaction. If your pitch isn’t right, you’ll see an emotionless face at best. If you nail your pitch, you’ll immediately see the excitement on their face. It takes time to find that right wording, but this is a worthwhile investment that will determine your product marketing strategy in general too.
Get out of your comfort zone
Unless you do this, everything else won’t matter. WebSummit is a melting pot of attendees ranging from small startups to billion dollar companies who get together in the same building for three days. Unless you get out of your comfort zone and connect with people at lunch, networking events or at the bar during NightSummit, you’re going to miss out.
Take your networking to the next level
If you’re trying to build up your network and meet high profile people — top investors, chief level executives and top decision makers — find opportunity to become a speaker or get pass to WebSummit Forum. No doubt that you should come prepared since you’ll only have one chance to pitch your idea, but in this case, all of those high profile people might actually listen.
The fact of attending WebSummit won’t magically make your business or idea successful and help you build a network. All of it comes down to thorough preparation combined with proactive behavior during the event. Be mindful and make personal connections with people — everyone appreciates that.